ECDA Webinar

Thursday 17 July | 14:00 CEST | Zoom

Description

How can trade union organizers, activists and members build people-centered, digitally-empowered movements?  What lessons in digital organizing can trade unions in Europe learn from the U.S. labor movement? Join this webinar to find out!

The Online to Offline Strategy Group (O2O) is a worker-self-directed nonprofit dedicated to winning structural change by providing training, coaching, and individualized support for social justice and labor organizations to develop organizing and digital strategies to build power and scale their campaigns.

In this webinar, O2O experts Dan and Chloe will present an overview of the defining cases that led to a revolution in digital organizing in the U.S. labor movement context. They’ll outline the key principles of organizing in this area, explaining how objectives were pursued and with which tools and strategies. To win over the skeptics, they’ll explore the role and potential of unions in the current context and address the prevalent myths and misconceptions about organizing in this area. Based on their extensive experience, the speakers will provide tips for emulating effective strategies and best practices, and how to avoid the pitfalls.  

Speakers: Daniel Schlademan and Chloe Sigal, O2O Strategy Group

Dan is a senior advisor at O2O. He is a seasoned leader and innovator in the labor movement, known for spearheading campaigns that have transformed the lives of tens of thousands of workers. He led the United Food and Commercial Workers’ Walmart campaign, where organizing efforts resulted in billions of dollars in raises, improved pregnancy policies, and paid family leave for workers.

Chloe is senior campaign organizer at O2O with experience in immigration, labor, and electoral organizing. Chloe has supported Amazon workers organizing to demand changes during the COVID19 pandemic and helped launch the Vote for Respect program at United for Respect, building a base of over 1000 volunteers to collectively reach millions of working-class voters during the 2020 electoral cycle.