Webinar: Great digital campaigns can still exist: How to stay compliant and creative in 2026
Webinar with José Paz Ferreira and Tyler Michaels from Electica
Wednesday 10 Dec | 15:00 CET | Zoom
Description
Two months into the implementation of the EU’s TTPA (Transparency and Targeting of Political Advertising) regulations, we now have a clearer picture of how the changes are playing out in real life. Platforms have begun adjusting, organizations have started adapting, and we can see what the rules mean in practical terms—not just on paper.
José and Tyler from Electica, a digital agency specializing in advertising campaigns for progressive causes, candidates, and organizations, will walk through what has happened so far and what it means for digital outreach in 2026. Moderated by ECDA digital ads expert Paulina, we’ll dive into concrete ideas and practical approaches for both civil society organizations and political parties on how to stay present and effective online while remaining compliant.
If you’re planning digital campaigns next year or would like a better understanding on what the TTPA regulations mean in practice, this webinar will offer clarity and applicable strategies for parties and organizations of all sizes.
What you’ll get out of this webinar
- A clear overview of the TTPA and how it’s been applied
- Practical guidance on what’s still possible or where to adapt
- Strategic ideas for compliant and effective digital outreach in 2026
- The opportunity to ask questions and get insight from the experts on the topic
Who this webinar is for
- Civil society organizations running (or planning to run) digital campaigns in 2026
- Political parties planning digital outreach in 2026
- Campaign and communications teams navigating compliance
Speakers
Speaker: José Paz Ferreira, Senior Partnerships
José works at Electica on digital advertising for political and advocacy campaigns across Europe. He has supported many local and national campaigns, including serving as digital coordinator for António Costa’s 2022 campaign. Based in Lisbon, he helps organizations plan and deliver effective digital campaigns across multiple countries and channels.
Speaker: Tyler Michaels, Director of Accounts
Tyler has extensive experience working with large-scale digital ad campaigns as a strategist, media buyer, and digital communications advisor. He has worked on campaigns in dozens of election campaigns at the local, municipal, regional, national, and international level. This includes elections in Canada, the USA, the UK, and the EU for both political parties and advocacy organizations.
