An ECDA Webinar

Wednesday 23 April | 15:00CEST | Zoom

A good visual can dramatically enhance the effectiveness of your campaign, making messages more memorable and persuasive. The right visuals can mean the difference between engagement and indifference.

Join us for a presentation and discussion with Mariana Spada, co-founder and Chief Creative Officer of Tectonica Digital Campaign Solutions. With experience building visual campaigns with over 500 progressive organizations across 40+ countries, Mariana will share insights and examples on how strategic visual storytelling can drive action and transform political communications.

What we’ll cover:

• Best practices for designing persuasive campaign materials
• How to write a really good brief for a graphic designer
• The psychology behind effective visual storytelling
• Examples of strong visual communications used in winning campaigns from around the world

Why should you attend?

This webinar isn’t just for graphic designers—it’s for all progressive practitioners involved in developing visual communications. Whether you're a journalist, organizer, media officer, community manager, social media manager, or activist, you'll gain valuable insights on using visuals to strengthen your message and impact.

Don't miss this opportunity to learn from a global expert in political campaigning visual communications!

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Speaker: Mariana Spada, Chief Creative Officer (CCO) at Tectonica Digital Campaign Solutions

Mariana Spada is an Argentinian living in Barcelona, Spain. She is the co-founder and Chief Creative Officer of Tectonica Digital Campaign Solutions, an award-winning movement building company working to create a seismic shift in how politics are done. As part of Tectonica, she has worked with over 500 progressive organizations in more than 40 countries around the world.

Questions? Reach out to us at info@centerfordigitalaction.eu