ECDA tech session - Sosha, a tool for organic sharing

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ECDA

Tuesday, 30 September | 15:00 CEST | Zoom

Description

With Meta and Google pulling political ads in Europe in response to new European Union regulations, many campaigners are questioning how they’ll continue reaching supporters. The truth is that this isn’t the end of digital campaigning, it’s an opportunity to return to what really drives movements: creativity, authenticity, and strong supporter networks.

Paid ads have long been a shortcut to getting content seen, especially when algorithms favor sensationalism and outrage over thoughtful political messaging. Until now, and to an extent, targeted ads filled that gap. But in a world without them, peer-to-peer sharing becomes not just important, it becomes essential.

That’s why Sosha exists. Created by progressives for progressives, Sosha makes it easy for your supporters to share campaign content across social media and messaging apps, sidestepping the algorithm. In 2024, Sosha enabled over 800,000 share posts, delivering billions of impressions for campaigns such as the Harris Walz campaign, the Canadian Labour Congress, the German Greens, and many more.

In this session, Tudor Mihailescu, Co-Founder of Sosha, will walk you through how the platform works and share real examples of how progressive campaigns have used Sosha to expand their reach without spending on ads.

What will be covered:

  • How peer-to-peer sharing beats algorithms and how Sosha makes it easy.

  • A live demonstration of Sosha’s tool with Q+A.

  • Case studies from campaigns that used Sosha.

This webinar is ideal for digital strategists, social media managers, campaigners, and organizers who want to stay ahead.



Speaker: Tudor Mihailescu, Chief Executive Officer and Co-Founder of SoSha

Tudor MihailescuTudor is the Chief Executive Officer and Co-Founder of SoSha, a tool designed to make organic sharing seamless, trackable and easy for progressive campaigns. He holds a Ph.D. in Political Science from the Graduate Institute, Geneva, where he researched U.S. presidential speechwriting and served as a Visiting Scholar at George Washington University. He was the co-founder of GovFaces, a platform for citizen engagement for which he was featured on Forbes 30 Under 30 list in Law & Policy (Europe).