Tuesday, 18 November | 15:00 CEST | Zoom

Description

In today’s crowded digital landscape, many organizations are struggling to make sense of their social media performance. Which posts truly engage people? How can teams use data to shape smarter, more impactful content that resonates with their audiences?

That’s why we’re inviting communications and digital teams to join a special tech session introducing Imprion, a new social media analytics tool that can be a real gamechanger in the wake of the Meta and Google ad ban. Imprion helps organizations analyze their Facebook, Instagram, and TikTok performance to understand what works and create more relevant, engaging content.

Unlike Meta’s built-in analytics, which focus on vanity metrics such as reach and views, Imprion collects both quantitative and qualitative insights that help teams understand not just how their content performs, but why. It provides comparative analysis across formats, including text, image, video, link, and live content.

With Imprion, you can:

1. Track performance of both organic and boosted posts across Facebook, Instagram, and TikTok.

2. Connect multiple pages and profiles — for example, a party page and a network of politicians — to monitor all activity in one unified view.

3. Quickly identify top-performing posts and compare results across different content types.

4. Leverage AI-driven labeling to automatically tag posts and images, helping you pinpoint top-performing topics, discover “topic owners” or “experts” (e.g. who leads engagement on health or climate), and refine your content strategy.

5. Utilize custom KPIs to highlight your most engaging posts, key content areas, and top audience segments.
   
   

Imprion developers Agnes & Gabor will walk participants through:

• What works best: Imprion shows which of your posts people like the most on all your pages and accounts.

• How to use what you learn: Using analytics to plan what to post next so your content gets even better.

• Smart labels: Imprion’s AI can tag your posts by topic to make it easy to see what’s working and what isn’t.

Imprion helps organizations start analyzing their posts within 24 hours, providing unified evaluation across all connected accounts and a clear ranking of what’s working best. Once connected, it can also look back and analyze several months of previously posted content, giving teams valuable historical insights from day one.

Join us to learn how your organization can harness the potential of your social media presence, adapt to ad restrictions, and build stronger engagement

Speakers:

Gabor Demeter

Gábor Demeter is the Co-Founder of Imprion. He has spent the past four years working with progressive parties and organizations to equip them with innovative digital solutions that make change possible. He is an accomplished senior software engineering leader with over a decade of experience at the forefront of technology, including nearly 11 years as Lead Software Engineer at EPAM Systems.

Ágnes Zalai

Ágnes is a founder and the CEO and Co-Founder of Imprion. She is an experienced Digital Specialist with a demonstrated history of working in the media industry. Agnes worked for the biggest independent media company in Hungary as Chief Innovation Officer, at the Central Media Group across online and print. She led the company through its digital innovation, building and running a BI-focused company with a new organizational structure based on data collection and analysis, automation and strong cooperation between departments.