ECDA Webinar

Thursday 25 September | 14:00 CEST | Zoom

Description

Have you ever wondered why a post that generated a great response on one social media platform fell flat on another? Every social media platform is different — not just in terms of the formats required but also with its unique conventions, language, and tone. So being effective across the board requires tailoring your content and messages rather than just copy-pasting across channels.

This webinar will show you how to:

• Understand the distinguishing features of major platforms

• Design content that feels native to each platform while still staying true to your campaign’s voice and goals

• Adapt messages so they resonate, reach further, and drive real-world impact

• Use practical design and storytelling techniques to boost reach

With insightful facts, practical tips and real-world examples, the session will help you take a smarter approach to your social media strategy.

Speaker: Caitlín Otway, Senior manager of digital communications at 411

Caitlín Otway is a digital campaigns strategist and senior manager at 411. She was part of the digital team behind the UK Labour Party’s landslide election victory in 2024, and was responsible for the social media accounts of the party and its leader, current UK Prime Minister Keir Starmer. She previously worked in the European Parliament and as a journalist.